Real estate agents retain home pricing duties despite growing AI adoption
A survey of real estate professionals shows that human market knowledge remains vital for comparative market analyses even as technology use rises.
FTMQ Real Estate, written by our newsroom1 view
Real estate agents are expanding their use of artificial intelligence but remain unwilling to delegate home pricing to automated algorithms, according to HousingWire Agent. Findings from the 2026 Survey of Best Practices for CMAs and Listing Presentations reveal a rising demand for technology alongside a sustained need for professional market expertise and persuasive listing presentations. [1]
HousingWire Agent reported that 89.6 percent of surveyed real estate professionals believe comparative market analyses will become more relevant in the future. Industry respondents indicated that algorithm-based tools cannot fully replace human judgment when evaluating local property values. [1]
The research was conducted by Giant Steps Advisors in partnership with Lone Wolf Technologies between November 2025 and February 2026. The study gathered responses from 2,165 real estate professionals across the United States to assess current practices regarding pricing and presentations. [1]
In short
- Nearly 90 percent of surveyed agents believe comparative market analyses will become more relevant in the future.
- The 2026 Survey of Best Practices for CMAs and Listing Presentations polled 2,165 U.S. real estate professionals.
- The research was conducted by Giant Steps Advisors and Lone Wolf Technologies between November 2025 and February 2026.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Most agents say CMAs will become more relevant, despite AI growthHousingWire Agent, 12d ago (the report this story comes from)
Background
- [2]Hypoxia (medicine) on Wikipedia
Our newsroom writes these reports with the help of software, from the 2 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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